If you have the unsubscribe reason survey enabled, your subscribers will receive a poll after they unsubscribe from your audience. It's not required, but responses we receive are stored in a report for you to review.
To review your unsubscribe reason survey results, follow these steps.
- Navigate to the Reports page.
- Click the name of the campaign you want to work with.
- Click Activity in the navigation and choose Unsubscribed from the drop-down menu.
- This will bring up a summary of the results of the unsubscribe reason survey.
If you know the name or address of a particular subscriber who unsubscribed, you can find their reason for unsubscribing on their contact profile. Open the profile, and the reason will appear in their activity feed.