Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
If you have the unsubscribe reason survey enabled, your subscribers will receive a poll after they unsubscribe from your list. It's not required, but responses we receive are stored in a report for you to review.
To review your unsubscribe reason survey results, follow these steps.
- Navigate to the Reports page.
- Click the name of the campaign you want to work with.
- Click Activity in the navigation and choose Unsubscribed from the drop-down menu.
- This will bring up a summary of the results of the unsubscribe reason survey.
If you know the name or address of a particular subscriber who unsubscribed, you can find their reason for unsubscribing on their contact profile. Open the profile, and the reason will appear in their activity feed.