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Reporting & analytics

Review marketing performance and sales data.

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Marketing reports→

Understand who your audience is, how you can improve your marketing, and where your revenue comes from.
Email reports→

Learn how to view data on clicks, opens, social activity, purchases, and other interactions after you send an email.
Website analytics→

Check web traffic and see how visitors interact with your site.

SMS reports→

Review data on delivery rate, click rate, and revenue so you can see how your text messages perform.
Custom reports→

Build a custom report with the metrics that matter most to you.

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Getting Started

Get started with reports

Mailchimp collects your campaign data into reports that provide powerful insights to help inform your next steps and marketing strategy.

Email reports

Measure performance with tracking

Open and click rates measure your audience's engagement with your subject lines and email content.

SMS reports

About SMS reports

Get data on key metrics such as delivery rate, click rate, and revenue so you can see how your text messages perform.

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Not sure how to get started?

Set up your account, build your audience, create your first email, and more.

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