Use Brand Kit

There’s a lot that goes into creating professional, on-brand designs. Save and update your logos, fonts, colors, and brand personality in your brand kit. We'll use AI and the assets in your brand kit to quickly generate stylish, on-brand graphics and layouts for your emails, social posts, automation flows, and more.

In this article, you'll learn how to use your brand kit.

Use brand kit

Use the brand kit to upload or change your brand logos, fonts, colors, brand personality, and button styles.

To access your brand kit from your dashboard, go to Content, then choose Brand Kit.

Logos

Logos help customers quickly identify your business. Include logos in your designs to grow brand recognition.

To add or edit your logo in the Brand Kit, follow these steps.

1. Click Content, then click Brand Kit.
2. Click Logos.
3. If you haven't added a logo yet, click Add Logo. Your first logo will be the primary logo. You can change this setting later.
   
   For the best results, upload a large PNG or JPG file with a transparent background.
4. To edit a logo, hover over the preview tile and click the settings icon.
5. In the logo settings panel, click the Primary checkbox if you want to make the image your default logo.
6. Toggle the sliders to the checkmark to apply the logo on different background colors.
7. Click Upload White Version of Logo if you have a different version of the logo with a white background. You’ll only see this option if it’s needed.
8. Click Save Changes to return to the Logos page.
9. To immediately remove a logo, hover over the preview tile and click the trash icon.
10. When you’re ready, click Save Changes.

Fonts

Mailchimp will automatically add fonts from your website or landing pages. If those fonts aren't available, we'll display the closest match. You can also upload your own fonts in TTF, OTF, and WOFF formats.

To edit or upload fonts in the Brand Kit, follow these steps.

1. Click Content, then click Brand Kit.
2. Click Fonts.
3. Click the Headings and Subheadings/Body Copy drop-downs to choose your preferred fonts. Use the Search fonts field to see if specific font is available.
4. Use the Font Preview to see how your selections look together.
5. Click Add file to upload a font file from your computer.
6. Click Save Changes.

Colors

Mailchimp will automatically add colors from your website or landing page. You can add or edit the colors in your brand kit.

To add or edit colors in the Brand Kit, follow these steps.

1. Click Content, then click Brand Kit.
2. Click Colors.
3. Click Add Color to add a primary or secondary color to your brand kit.
4. Use the color picker to adjust the color, or enter a hex code. Adjust the color to display the settings side panel.
5. In the side panel, toggle Can this be used as a background color? to the checkmark to use as a background color.
   
   This toggle may already be active.
6. If your color can be used as a background color, select a color for the Header and Subheading text. Click the color swatch and choose a color from the drop-down.
7. Toggle the sliders to the checkmark to use logos with the background color. The toggles may already be active.
8. Click X to close the side panel.
9. To edit a color on the Colors page, hover over the color tile and click the Settings icon.
10. To immediately remove a color, hover over the color tile and click the trash icon.
11. Click Save Changes.

Brand personality

Mailchimp will try to assess the personality of your brand, but you can adjust this to suit your preferences. To help you pick a style that matches your vision, the Inspirational Mood Board will display examples of designs in those styles.

Go to the Brand Kit page, then click Brand personality. In Step 1, choose the traits that describe your brand.

Move the sliders in Step 2 to further refine your brand’s unique qualities.

The Inspirational Mood Board displays examples of the styles you choose. When you’re finished, click Save Changes.

Button styles

Use call-to-action buttons in your emails or landing pages to take customers directly to your products or information.

To change your button styles, follow these steps.

1. Click Content, then click Brand Kit.
2. Click Button Styles.
3. If you don’t have any buttons, click Add Button.
4. To edit a button, hover over the preview tile and click the settings icon.
5. In the side panel, checkmark the Primary box to make it your default style.
6. Click Square, Rounded, or Pill to choose a button shape.
7. Click Filled or Outlined to choose a style.
8. Use the Colors section to edit the button and text color.
9. Use the Fonts drop-down to find a specific font.
10. Toggle to the checkmark to use the button with different backgrounds and colors.
11. Click X to close the side panel.
12. Click Save Changes.