Use Wait for Trigger Rules

Marketing automation flow rules determine a contact's pace and path in your flow. Use wait for trigger rules to pause your contacts in your automation flow until they meet a condition that you’ve set. Use these rules to keep contacts in place based on their purchase data, tags, campaign activity, or other segmentation option.

In this article, you’ll learn how to use wait for trigger rules.

Before you start

Here are some things to know before you begin this process.

• To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows.
• An automation flow can include up to 10 wait for trigger rules.

Add a wait for trigger rule

Prevent contacts from moving forward in your automation flow with a wait for trigger rule. For example, add a wait for trigger rule to hold contacts in place until a tag is added to their contact profile.

To add a wait for trigger rule to an automation flow, follow these steps.

1. Click and drag the Wait for trigger rule into your flow from the side panel. Or, use the plus icon (+), then select the Wait for trigger rule.
2. Choose the wait condition you want.
3. Choose the specific settings for your condition.
4. Click Save.

Well done! Repeat these steps to add additional wait for trigger rules to your flow as needed.