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Integrations

Blackbaud Raiser's Edge NXT

Turn Raiser's Edge NXT donor data into targeted Mailchimp campaigns designed to inspire giving and deepen donor relationships.*

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Cost
Free
Developer
Mailchimp
Languages
English, French, German, Spanish, Italian, Portuguese
Blackbaud x Mailchimp Integration

Blackbaud Raiser's Edge NXT + Mailchimp Integration Overview

Bring the donor data your team already manages in Raiser's Edge NXT into Mailchimp to help power your fundraising. The native Blackbaud Raiser's Edge NXT and Mailchimp integration syncs constituents, donor attributes, and giving activity from Raiser's Edge NXT into Mailchimp, so you can build smarter donor segments, trigger fundraising journeys, and personalize your outreach.*

What does this integration do?

Here are some key ways to use the Blackbaud Raiser's Edge NXT and Mailchimp integration. Features and functionality may vary based on your Mailchimp plan.

  • Sync donor data and segment in Mailchimp

    • Sync constituents and donor attributes from Raiser's Edge NXT - constituency codes, lifetime giving, last gift, and first gift - into a Mailchimp audience that updates automatically based on your sync settings.
    • Build segments on any synced attribute to reach the right donors with the right message.

  • Trigger donor journeys automatically

    • Start Mailchimp automations off the moments that matter - a new supporter joins, a gift comes in, or someone registers for an event.
    • Events arrive in near real time, so your welcome, thank-you, and stewardship flows fire shortly after they happen.

  • Personalize with donor fields and gift history

    • Use addressee, salutation, and gift-history to greet donors by name and reference their giving level and recent activity.
    • Tailor content dynamically based on constituency codes, giving level, and gift history.

  • Steward donors at the right moment

    • Combine first-gift and last-gift dates with lifetime giving to run automated giving-anniversary, upgrade, and win-back journeys tailored to your donors' giving history.
    • Target specific groups by segmenting on constituency codes, giving level, and gift count.

Key Benefits

Save your team time: Constituents and giving data sync into Mailchimp automatically, helping reduce manual data exports and imports.

Help grow giving: Trigger automated, personalized asks off donor behavior and gift history to help improve response rates.

Deepen relationships: Steward donors with welcome, thank-you, and re-engagement journeys that help you stay in step with their giving.

Requirements

Requires an active Blackbaud Raiser's Edge NXT account.*

Manager-level access or higher in Mailchimp to make integration changes. Learn more about Mailchimp's user roles in managing user levels in your account.

For more information, visit the guide on Connect or Disconnect Blackbaud Raiser's Edge NXT Integration with Mailchimp for detailed instructions and considerations.

*Disclaimers

  1. Blackbaud Integration: Mailchimp and Blackbaud are sold separately. Integration available. Integration access is subject to your respective platform account terms.
  2. Marketing Automation Flows is available on paid plans.
  3. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.