Bloomerang’s built-in email marketing system isn’t your only option. If you’re already using Mailchimp for your email marketing needs and feel comfortable with it, you can keep it – and still use Bloomerang’s top-rated donor management system. With the Bloomerang + Mailchimp integration, there’s no need for your “email person” to learn a new system. Plus, Bloomerang will keep track of emails sent to your donors via Mailchimp!
After you’ve connected the two software solutions, you can merge or create customized fields to ensure the successful transfer of and use of information between your Mailchimp and Bloomerang accounts.
Once you’ve pushed your donor data from Bloomerang to Mailchimp, the list of supporters you want to email will show up as a tag on your Mailchimp account.
Push your donor data from Bloomerang to your Mailchimp templates for quick access to the correct contact information, smart segmentation strategies, and other personalized details.