Windsor Circle Customer Retention Automation
Windsor Circle powers automated customer retention by integrating Mailchimp with your ECommerce Platform, instantly providing direct access to customer, product, and purchase history data directly into Mailchimp.
Our partners include: ShopVisible, Demandware, CommerceV3, neto, NetSuite, Bigcommerce, AspDotNetStorefront, 3dCart, Volusion, OrderMotion, ChannelAdvisor, Magento, Yahoo Store & Shopify.
With Windsor Circle, You get customer retention analytics tools to better segment and retain your customers. You also have the ability to send highly targeted email campaigns to segments based on behavior and purchase history, plus the data to enable triggered and automated life-cycle marketing campaigns using Mailchimp.
Windsor Circle helps you use the Right Data to send the Right Email to the Right Customers at the Right Time, to help double your repeat buyers.
Increase revenue by getting more from your existing customers.
- Automatically populate Mailchimp with highly targeted customer segments, purchase history, and enhanced customer profiles.
- Automatically send personalized product recommendations, predictive replenishment campaigns, and category suggestions for each customer.
Windsor Circle is a Retention Marketing Automation Platform. Our integration includes powerful features: Connect, Analyze, and Automate
Automatically analyze, cleanse, de-duplicate, augment, and import both going forward and 3-5 years of historical customer, product, purchase history, and traffic source data from your eCommerce Platform into Mailchimp as custom fields.
You’ll get a Windsor Circle account with access to over 70 graphs, tables and charts that provide ongoing insights into your retention marketing performance, customer lifetime value, and more. See data by any time period, and by pre-built segments. Our Customer Retention Analytics suite includes revenue by time and day, CLV, AOV, Latency, Acquisition Source, Top Products, and more.
Windsor Circle automatically imports and updates your eCommerce store's customer, product, and purchase data into custom fields within Mailchimp.
BEST PRACTICE COACHING
We know that marketers have a lot on their plates. Our Client Success team provides ongoing support, best practice coaching, and retention marketing strategy and guidance, ensuring that you get the most out of our software, see a fast return on your investment, and focus on the most valuable priorities.
KEEP YOUR CUSTOMERS through AUTOMATED LIFECYCLE MARKETING
We guide retailers by building marketing programs based on Windsor Circle’s 9 Pillars of Retention Automation. We cover all the key stages of the customer life-cycle and increase customer lifetime value by associating each pillar with campaigns and tactics.
- Know Your Customers Use our Retention Analytics suite to track key customer metrics.
- Get Connected: Permission to Retain Create an automated "Welcome Series" for a first time buyer.
- Thank Your Customers "Post-Purchase thank-you” campaigns after every purchase. Create repeat customers and loyalty from one time purchasers
- Amaze Your Best Customers Reward "Best Customers" with insider specials Uncover and tailor campaigns to wealthy customers who live in high-income zip codes. Market expensive products and upgrades to your "Biggest Spenders"
- Help Your Customers Enjoy More Cross-sell accessories to expensive products Deploy brand-based campaigns for popular items Targeted coupon and discount offers that reach the right customers with the right offer. Smart "Related Item" product recommendation campaigns to cross-sell complimentary products Geo-targeted email based on proximity to a store location to boost in-store traffic. "Replenishment" campaigns that target consumable products like dog food or lotion
- Save Your Churning Customers "Win-back" campaigns to latent customers who purchased in the past, but not recently
- Create Evangelists Power referral programs for your most loyal shoppers Induce social evangelism by providing rewards for Facebook, Twitter, or Pinterest engagement
- Listen to Your Customers Automate review requests based on purchase history and CLV. Automatically survey customers based on behavior
- Acquire Retainable Customers Use insights on CLV by Acquisition Source to better target marketing to acquire “best customers” from the start
INTEGRATION. GUARANTEED. Our team works with each new client to establish a guaranteed timeline to integration. If we don’t deliver on our promise, the first 30 days are free! Through enterprise grade, cost effective pre-built APIs, plugins, extensions, or custom data feeds, our software seamlessly integrates customer purchase history & transactional data from your eCommerce platform and pushes this information into your email marketing software to power data-driven digital marketing solutions.
GET RESULTS Windsor Circle was founded by email marketers and eCommerce experts, who understand online retailers' goals and challenges alike - we've been there. Making the most of your customer data - from the products they've purchased, to their demographics, to their purchase and engagement history - is invaluable, but often hard to do.
Getting it right leads to phenomenal results from more intelligent email marketing campaigns that your customers want to open, because they speak directly to them. In the fierce and growing competition for inbox attention, you can't afford to send generic messages.
Our clients' results speak for themselves. We look forward to helping you!
Feel free to contact our team directly if you'd like to learn more: (877) 848-4113 or firstname.lastname@example.org
HOW TO GUIDES & RESOURCES
Want more information on making the most out of your Mailchimp experience? Visit our resources page to download our FREE Playbooks & Guides that include step-by-step instructions on how to set up automated email campaigns, such as Welcome Series, Post Purchase Thank You Series, Best Customer Rewards, and Win-Back campaigns.
Unlock your eCommerce Data for Effective Email Marketing.