Yotpo Ratings & Reviews by Mailchimp
Turn Yotpo reviews into targeted Mailchimp campaigns that drive customer engagement.*
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
Yotpo Product Reviews + Mailchimp Integration Overview
Turn the reviews your customers already rely on into powerful marketing signals. The Yotpo Product Reviews and Mailchimp integration syncs review and reviewer data so you can build smarter segments, trigger post-reviews marketing flows, and showcase social proof in your campaigns - all directly from Mailchimp.*
What Does This Integration Do?
Here are some key ways to use the Yotpo Product Reviews and Mailchimp integration. Features and functionality may vary based on your Mailchimp plan.
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Send review requests using your own Mailchimp templates
- Trigger a Mailchimp marketing flow right after fulfillment so every customer gets a perfectly timed, on-brand review request email
- Include product-specific links to make it effortless for buyers to submit a review—keeping reviews verified and easy to reuse across your marketing
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Create marketing flows that respond to how customers feel
- Trigger automated marketing flows when a review is created or updated - like thank-you flows for high scores and win-back flows for low scores
- Combine review rating and product data with Mailchimp’s automation tools to deliver the right follow-up at the right moment
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Turn reviews into an actionable marketing signals
- Automatically sync reviewer and review details from Yotpo into Mailchimp so your audience stays fresh without manual imports
- Use this rich context to keep contact profiles up to date and ready for targeting in segments, flows, and campaigns
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Learn what drives repeat purchases and loyalty
- Combine review-based segments with Mailchimp reporting to see how different sentiment groups engage with your campaigns
- Use these insights to fine-tune your messaging, offers, and automations so you can turn happy reviewers into loyal advocates and win back disengaged customers
Key Benefits
Act on sentiment fast: Use reviews as real-time triggers for personalized marketing flows and service-recovery flows.
Drive conversions: Add review content and star ratings to your campaigns to help hesitant shoppers feel more confident buying.
Strengthen loyalty: Reward happy customers and re-engage inactive ones based on the feedback they share.
Requirements
Requires a Shopify, WooCommerce, BigCommerce or Magento store connected to Mailchimp.*
Manager-level access or higher in Mailchimp to make integration changes. Learn more about Mailchimp’s user roles in managing user levels in your account.
For more information, visit the guide on Connect or Disconnect Yotpo Product Reviews Integration with Mailchimp for detailed instructions and considerations.
*Disclaimers
- Yotpo Integration: Mailchimp and Yotpo are sold separately. Integration available.
- Marketing Automation Flows is available on paid plans.
- Integrations sold separately. Availability of features and functionality varies by plan type. Certain functionality described is dependent upon the integration and/or a paid plan. For details, please view Mailchimp's various plans and pricing.
Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.