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Mailchimp Standard Plan

Starting at $20/month

For up to 500 contacts. Pricing varies by contact tier.*

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Businesses like yours are getting results

Mailchimp delivers game-changing results for thousands of customers

  • Over 3.1 billion emails

    sent with AI-generated content*

  • 24 years experience

    helping businesses sell more

  • 99% deliverability rate

    for email (average)

  • 45+ behavioral triggers

    for automation and personalization

Create effective marketing campaigns in minutes with AI-built email and automations features²

Use coordinated email & SMS messages to expand your reach

More ways to engage audiences means more opportunities to convert and drive ROI.³

Identify the visitors who are more likely to make a purchase

Use AI-powered segmentation tools to spot customers who are ready to convert—so you can focus your time and efforts where they matter most.

Image showcasing an abstract view of Mailchimp's app interface highlighting the advanced segmentation feature. The display includes a dashboard with various customer segments clearly outlined, enabling users to focus their marketing efforts on the segments most likely to generate higher ROI by targeting customers with a higher propensity to purchase.

Use customer data to send personalized campaigns with ease

Personalized marketing takes hard work—and Mailchimp can help you do it. Find out how marketing automation flows can help you send tailored messages at scale.

*Disclaimers

  1. 3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
  2. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  4. Availability of features and functionality varies by plan type. For details, view plans and pricing.