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Intuit Mailchimp’s New Exhibition Is a Playful and Immersive Exploration of Email’s Transformational Powers

Email is Dead? Not even close. See for yourself at the Design Museum in London from September 28 to October 22.

LONDON, August 2, 2023 - Every year, people debate the death of email and question its relevance as new forms of communication are developed. And yet, more than 50 years after its inception, email is used by over four billion people* and remains the primary communication tool for the world’s businesses. In fact, 87% of marketing leaders say email is critical to their success*. As its design and function have evolved, email has outlived cultural movements, technological hardware, and countless trends proving not only its cultural relevance but also its functionality that continues to stand the test of time. With the acceleration of new technologies like artificial intelligence and new methods of connecting online, how will email shape our future? Intuit Mailchimp is ready to explore that possibility.

The Design Museum is pleased to announce the exhibition, Email is Dead. This free, interactive exhibition, opening September 28, is presented by Intuit Mailchimp and examines how email’s impact goes far beyond simply being a communication tool and considers how it helps shape our work lives, relationships, cultures and economies. Email is Dead is an immersive experience designed to prompt wider conversations about the future of communication.

Email is Dead will lead visitors through an engaging journey of the history of email from its embryonic beginnings in the 1970s to what the email experience might look like in 2070.

"Email is one of the most prevalent communication tools in the world, and everyone's connection to the medium is personal," comments Michelle Taite, Intuit Mailchimp's CMO. "With this exhibition, we'll present a life-sized reminder of how distinctive, powerful, and indispensable email is to life as we know it and explore words, design, and experiences that matter in this platform, ultimately answering a question we are often asked: Is email dead? Not even close."

Mailchimp - Email is Dead 03b

“I could never have imagined when I sent my first email that a few years later it would proceed to infuse my entire working day - from invitations and newsletters to sharing vital information with colleagues and collaborators. And that our ability to influence, inform and persuade on this platform would be absolutely critical to making things happen,” said Josephine Chanter, Director of Audiences at the Design Museum. “I am delighted that we are hosting this exhibition that will deepen our understanding of how email punctuates our lives and provide an opportunity to think about where the future of email might go.”

Colourful, inflatable and interactive displays will invite visitors to explore email’s impact by burying their own ‘email time capsule’ and be prompted to take an email personality test to discover what kind of emailer they really are. Imaginary and playful solutions for troublesome real-life situations, such as the dreaded piles of unanswered emails or the temptation to fire off an email that really shouldn’t be sent, are offered in the form of an Inbox Elixir (recipe included) and an Email Therapy Machine. The ever-present nature of email will be brought home through a photo booth that ‘transports’ the subject to absurd locations and prints out a wish-you-were-here postcard.

The many ways email has impacted and reflected our cultural landscape in art, film, television, and ultimately deepened our understanding and connection with the brands we connect with is also explored. Many of the 20th century’s most ground-breaking artists and designers have been using email to express and facilitate their visions.

  1. Source: Statistica
  2. Source: The 2023 State of Email Workflows Report, Litmus

About Intuit Mailchimp

Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers worldwide to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising— automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at and find us on social for the latest information about Intuit and our products and services.

About the Design Museum

The Design Museum is the world’s leading museum devoted to contemporary architecture and design. Its work encompasses all elements of design, including fashion, product and graphic design. Since it opened its doors in 1989 the museum has displayed everything from an AK-47 to high heels designed by Christian Louboutin. It has staged over 100 exhibitions, welcomed over seven million visitors and showcased the work of some of the world’s most celebrated designers and architects including Paul Smith, Zaha Hadid, Jonathan Ive, Frank Gehry, Eileen Gray, Dieter Rams, Margaret Calvert and Yinka Ilori.

On 24 November 2016, the Design Museum relocated to Kensington, west London. John Pawson converted the interior of a 1960s modernist building to create a new home for the Design Museum giving it three times more space in which to show a wider range of exhibitions and significantly extend its learning programme. Since opening in Kensington in 2016, the Design Museum has hosted major exhibitions including Stanley Kubrick: The Exhibition, Moving to Mars, Amy: Beyond the Stage, Sneakers Unboxed: Studio to Street, Electronic: From Kraftwerk to The Chemical Brothers, Charlotte Perriand: The Modern Life, Football: Designing the Beautiful Game and Waste Age: What can design do?

In 2021, the Design Museum launched Future Observatory, a national programme for design research supporting the UK’s response to the climate crisis. The three-year programme is coordinated by the Design Museum in partnership with the Arts and Humanities Research Council (AHRC), which is part of UK Research and Innovation (UKRI).

In April 2023, the museum opened a landmark exhibition with globally renowned artist Ai Weiwei. Ai Weiwei: Making Sense is the artist’s very first design-focussed exhibition and is his largest UK exhibition in eight years.

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