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Intuit Mailchimp’s Creative Agency ‘Wink Creative’ Named Ad Age’s 2023 In‑House Agency of the Year

Creativity and performance fuel Wink Creative’s win of Ad Age's prestigious A‑List Awards.

Wink Creative

ATLANTA, March 13, 2023 - Today, Ad Age unveiled its 2023 Agency A-List Awards, naming Wink Creative (Intuit Mailchimp’s internal creative team) as its In-House Agency of the Year! With the win, Wink joins some of the most innovative, successful, and highly regarded agencies in the industry on this exclusive, annual list of the best in the business.

Wink is a small but mighty crew of 40+ multi-disciplinary creatives who believe creativity has the power to change behaviors and shape the world. The agency works alongside their Brand Experience partners within Mailchimp's marketing organization to redefine the future of entrepreneurialism and propel mid-sized business growth by providing customers with inspiration, giving them a voice, and offering a marketing platform where they can express themselves.

They do it by making myriad things—campaigns, experiences, branding, film & photography, customer stories, motion design, even interactive games—to steer and grow Mailchimp's brand perception.

From highlighting businesses who found success in 2020 Against All Odds, to collaborating with Kin to empower BIPOC entrepreneurs with Bloom Season, to helping marketers Guess Less, Sell More with Mailchimp’s latest brand campaign produced with Hone—Wink has been hard at work since 2020, producing over 4,500 unique pieces of work. And they’re just getting started.

Collage of Wink Creative directors

“Having an in-house agency like Wink is an absolute game changer for our marketing team. They power the smart, absurdist and memorable Mailchimp creativity that our customers see in the world. We're always thinking about what advanced marketers are doing on and off platform, connecting with them through inspiration, education and tools, crafting a journey that compounds in value as they get to know us. Wink has unleashed our ability to dream big and execute at the intersection of culture and conversion, creativity and performance, creating all the things we wished existed under one roof,” says Michelle Taite, Chief Marketing Officer at Mailchimp.

“This award is a huge milestone that we’ve dreamt of for a long time. Since day one, this talented team has worked with passion and grit to preserve and evolve our beloved “expert absurdist” brand, and we’re so honored the work is being recognized by AdAge. This win speaks to the magical outcomes that result from creatives contributing further upstream to infuse our brand, product and customer knowhow into everything we make for Mailchimp. We couldn’t be prouder,” says Katie Potochney, ECD and Head of Wink Creative.

“Our team strives everyday to empower our customers through creativity and design. We believe in experimentation, cultivating our craft, putting the work first, giving a damn, and walking into work without assumptions. This year has been one we’re very proud of in terms of our creative output, and I won’t lie, it feels really good to get the validation of the industry and recognize our hard work,” says Christian Widlic, Group Creative Director for Wink Creative.

“The beauty of Wink lies in how diverse our team is. We are truly a motley crew of creatives with different backgrounds and skill sets that all compliment one another. It allows us to, as we like to call it, create ‘Work with Soul’. Work that moves and inspires small businesses forward. We care so deeply about our customers and you can see that reflected in the work,” says Jeremy Jones, Wink’s Group Creative Director for Advertising.

For more information about Wink, visit https://mailchimp.com/wink/.


About Intuit Mailchimp

Intuit Mailchimp is an email and marketing automations platform for small and mid-sized businesses and advanced marketers. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising— automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

About Intuit:

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

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