AI-generated images and digital marketing
AI has taken the art world by storm, but it can also be used to enhance your digital marketing strategy.
However, there are several rules for using AI-generated images in your marketing. In addition, each AI image generator has its own set of rules, which may prohibit the following:
- The use of people in images without consent
- Images you don't hold usage rights for
- Creating images of public figures
For example, a footwear company can't generate an image of a famous basketball player wearing their shoes without permission.
Additionally, any photos of real people that pull in images of faces may be a copyright concern. Unfortunately, copyright law on AI images is nonexistent, but we expect to see developments in the near future.
That said, AI-generated images can improve the effectiveness of your digital marketing campaigns and the efficiency of your internal teams. Instead of hiring designers, you can rely on AI to reduce your budget and pay only for the technology required.
Additionally, AI image generators make it easy to scale your content. For instance, if you fill up your social media marketing calendar with posts every month, you need at least 30 or more images to go along with them, which can be time-consuming. Instead, you might use AI-generated images with faster turnaround times than humans.
Of course, when using AI-generated images in your digital marketing strategy, you should be aware of the limitations.
Right now, Ai-generated photos aren't consistent and won't always render perfect images, which can make them look confusing. It’s always a good idea to have the images reviewed by a human designer who can make changes that reflect your brand identity and make them look more realistic.
Streamline your marketing efforts with AI-generated images
AI-generated images can streamline your marketing efforts by helping you create new images for your marketing campaigns in a fraction of the time as a human.
However, they're not perfect and still have several limitations. Still, adding generated images to your content calendar can help scale your efforts while reducing the time it takes to create content.
Ready to use AI to streamline your marketing efforts? Try Mailchimp today. We have various AI-based tools that can instantly create beautiful designs for you.