Take a look at the following marketing automation tools to improve your content marketing automation:
Content marketing automation truly shines in terms of workflow management.
Whether it’s delegating tasks, tracking the process on different projects, checking deadlines, or posting automated content at the most opportune times, the project management tools included in marketing automation software can help you stay on top of the small details and repetitive tasks that have the ability to impact your success.
Especially if you have a high volume of content marketing tasks, the right tools for workflow management can really help you save time and effort.
Social media marketing can sometimes be grouped under content marketing, with many content marketing automation tools benefiting the oversight of a business’ numerous social media platforms.
In addition, social media marketing can work in tandem with content marketing. For example, as soon as a blog post is published on your company website, your social marketing tools can trigger a post with a link to the page, garnering a wider reach.
Overall, this type of content marketing automation tool can schedule posts ahead of time, repost popular content from your website, reduce customer service response time, increase brand awareness, and more.
Software programs for content marketing automation often feature email marketing tools as well.
These tools help manage your subscribers, segment your mailing list by demographics, and execute timely deliveries. They enable brands to be a constant part of their customers’ lives and connect with them on a deeper level.
Mailchimp’s Email Automation Software offers flexible automation that adapts to fit your goals and allows you to import data from your frequently used platforms for better results.
Tracking the performance of your content is a big part of improving your overall content plan.
While you may already have stats and data at your disposal, being able to make sense of them is what really counts. There are automated analytics tools for content marketing that can help you see the patterns behind the numbers, tracking metrics like traffic sources, click-through rates, shares, backlinks, bounce rates, and time spent on page.
Some marketing automation software with the right tools will also have the ability to conduct A/B testing and spam testing automatically.
Prioritize content marketing in your business strategy
To grow your audience, prioritize content marketing as a part of your digital marketing strategy. Save time, effort, and money with content marketing automation and take your business to the next level. While content marketing helps you attract, engage, and retain your audience, automation makes it easy and painless.
Just getting started on your digital marketing journey? Check out Mailchimp’s Marketing Library for more resources and tips.
Learn about the different types of marketing, how to start a company blog, and more. Ready to foray into the world of marketing automation? Get to know Mailchimp’s Customer Journey Builder. Try Mailchimp today.