Roberto Martín is a sunglasses brand and retailer born in the heart of the Costa del Sol, Málaga, Spain. The brand was founded 25 years ago and has 24 stores throughout the country. They also sell their own brand products as well as other high-end brands through their online store.
Although the company was already sending promotional emails through Mailchimp, it wasn’t following a clear strategy or taking advantage of the full potential of Mailchimp’s CRM features. They brought the online marketing agency Disruptivos on board and began to see positive results, building confidence in email as a marketing channel.
“We’ve believed in email marketing since we did some testing in 2018 that showed very good results.” says Gabriel García, Chief Marketing Officer at Roberto Martín.