Marketing tools are designed to help you reach more customers as well as improve the customer experience. Basic marketing tools include the website builder, forms, landing pages, and a virtual assistant that provides suggestions. Other marketing tools you can employ through e-commerce website software include A/B testing, custom templates, dynamic content, and more.
The central database delivers all of your website data in an easy-to-read format. You can click through the selections to find out how many visitors have been on the site, what they're looking at, and which of your products are selling the strongest.
The website builder gives you the tools you need to build a finished website that reflects you and what your business sells. You choose a design template that is in line with your products or offerings, then edit the layout and language until it looks the way you imagined it to be.
Automated checkout process
The automated checkout process means your customers can put their selection into a cart, select a shipping option, and make a payment with no effort on your end. All you have to do is make sure that the business information, shipping options, and accepted forms of payment are on the form. After the customer makes the purchase, you get the sales order alert on the backend for fulfillment.
With e-commerce software, you can easily analyze data and KPIs to see what your customers are doing when they're shopping on your website prior to buying. You get to see how the website is being used, what's looked at most frequently, products that sell well and when, and more. This information helps you tailor your offerings to increase sales.