This is a part of the overall branding but deserves more insight. Modern web design welcomes unique typography because it can lead your users from one section to the next. It also demonstrates what type of brand you are. If your brand is playful but the typography is corporate and very serious, that’s a disconnect that will resonate with your audience. You also want to make sure you’re using fonts that will show up on any computer and not just yours. Web-standard fonts are needed, and text that’s the right size. Typography is also an important element of brand guidelines.
11. Great hero images
A picture is worth a thousand words. The images you use on your site should be meaningful and align with your purpose. Having a great visual experience that engages your users as they go through the site will keep them on the site much longer than they anticipated. Using text and other content along with those images can help tell a story while providing the information they want or directing them to do what you want. These images help describe what your brand is about without saying much. The goal is to create a lasting impact.
What’s a hamburger menu? Remember we talked about mobile-first? You won’t have an entire menu across the header on a mobile-first site. That’s where a well-designed hamburger menu comes in. They help to increase conversion rates without taking up valuable screen space. All the user sees are three lines at the top of your site that they click to get more information. This helps the user focus on what’s important, removing the other distractions.
13. White space
White space helps your design remain clutter-free by balancing all the design elements in a cohesive way. Users are drawn to sites that have good white space because they can see everything clearly. Having white space between every element of content is good practice to bolster user satisfaction. The last thing you want is for a user to have trouble finding what they are interested in because there’s too much going on. The white space of your site helps the user focus on the things that matter most – what can help solve their problems.
Speed is important. It’s so important that it can determine whether someone will continue through your site or disappear and go see what the competition offers. Your site won’t drive conversions if your user loads slowly.
That’s why it’s so important to optimize your site in various ways. You want to reduce the time users have between clicking and getting to your content. Your images are key in this aspect. PNG images are better quality but are also larger than JPEG files. JPEGs offer a balance between quality and speed, so it’s a good idea to consider using JPEG files when building the site.
The hosting of your site is also key. Check to see if your site is using shared hosting or dedicated hosting which could have a direct impact on your site. When selecting the images and other items for your site, ask yourself, “Is this going to slow down my website?” If the answer is yes, or even maybe, don’t use it.
All the legal items that are necessary are located there, as well as how to contact your organization. Some footers also have sign-up boxes and career-oriented information. While some businesses also have a replica of the menu down there, it’s not necessary. Your logo should be on the footer, and your social media icons. This is another great opportunity to engage with your user and add additional value to their experience.