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Calculate your potential ROI with Mailchimp

Estimate your return on investment based on your audience size.

Estimate your email marketing ROI

Use our marketing ROI calculator and find out how much revenue Mailchimp might generate for your business.

Estimate your email marketing ROI

Use our marketing ROI calculator and find out how much revenue Mailchimp might generate for your business.

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You could generate Up to 30X ROI *annually

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Learn how Mailchimp helps teams turn effort into ROI

Explore the tools, workflows, and insights that help teams save time, improve performance, and reach their marketing goals.

The Roadmap to Marketing ROI

See how Mailchimp can help teams streamline their work, strengthen engagement, and drive business outcomes.

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Compare your industry ROI

See how your email marketing results stack up against industry averages.

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Mailchimp customers grow their revenue

“Mailchimp made it so much easier to pinpoint exactly what we needed to keep customers engaged, win customers back, or just welcome them in the first place.”

Gruppo Terroni | Restaurant group & online retail
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FAQs

  • Unlike other calculators that rely solely on generic benchmarks or theoretical algorithms, our results are informed by a verified third-party survey of nearly 2,000 actual Mailchimp customers conducted by UserEvidence. We combine your inputs with real-world data on reported revenue lift, time savings, and engagement improvements to provide a personalized estimate of your potential return.

  • The benchmarks used in this calculator are derived from a 2025 study of nearly 2,000 Mailchimp users across various industries—including e-commerce, nonprofit, and professional services. This ensures the data reflects the actual sentiment and performance of businesses similar to yours, rather than just backend platform logs.

  • While every business is unique, these estimates are based on the average improvements reported by your peers. For example, customers who saw improvements reported an average 33% lift in their primary business outcome, such as revenue or engagement. We use these verified lift metrics to estimate what is possible for your business.

  • We view ROI as a combination of revenue growth (increased sales or donations) and operational efficiency (labor cost savings). By combining the potential revenue from improved conversion rates with the dollar value of hours saved by your team, we provide a holistic view of your net benefit.

  • Data shows that switching pays off. In our survey, 33% of respondents had switched to Mailchimp from another solution. These "switchers" reported significant gains, with 53% citing improved email open rates and email delivery rates after moving to Mailchimp.

  • No. At this time, the calculator only considers the impact of an email marketing strategy. However, our research found that customers using both email and SMS were 37% more likely to report time savings on campaign management than those using email alone, proving that adding channels doesn't have to add complexity.

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*Disclaimers

  1. Return on Investment (ROI) calculation is intended for illustrative purposes only and does not constitute a legal or financial projection of your actual performance. It is calculated by applying benchmarks derived from the aggregated performance data of Mailchimp customers to the data and information you provide. The benchmark data used in this calculator is sourced from data collected from a customer survey of global Mailchimp customers conducted by a third party on behalf of Intuit between August and September 2025 and internal aggregated performance data from Mailchimp customers from July through September 2025. Not all customers surveyed reported seeing measurable improvement with Mailchimp, and survey benchmark data represents the average improvement among those who report measurable impact. Individual results will vary based on factors outside of Mailchimp's control, including the accuracy of the information you provide, how your audience engages with your content, and general market changes. This tool is provided without warranty of any kind and all liability associated with its use is expressly disclaimed.
  2. 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
  3. No purchase of Intuit products necessary for receipt of Uber Vouchers. Government officials and public employees are not eligible for a voucher.

Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.