How to set up your Facebook Business Manager with Meta Business Suite
Facebook advertising is a great way to reach a broader audience and grow your brand. If you are interested in setting up a business account for your company, there are a few steps to follow. They include:
Step 1: Create a Facebook Business account
First, you need to create your business manager account. You should start by logging into your personal Facebook account. Then, navigate to the business area of Facebook. Once there, you should see a button to create your account. Go ahead and click on this button. You will be asked to enter some demographic information, such as your company name, your actual name, and the email address that you want to be tied to your Facebook account.
After this, you'll be asked to confirm your email address. After you do so, your business account will be created, and you can move forward.
Step 2: Choose a default view
Next, you will want to choose your default view. Immediately after creating your Facebook business account and confirming your email address, you may realize that the Facebook business homepage looks a bit outdated. That is because it is the old homepage for Facebook business. Ever since rebranding to Meta, there has been a new layout.
If you head to the Manager section of the business page, you can switch it to the Meta Business Suite, if that is the layout you prefer. Down the road, you may decide that you want to go back to the Facebook business version. If that is the case, there is a menu titled “Give Feedback,” and you can make the change there.
Step 3: Connect other business accounts
After this, you will want to connect your other business account. For example, you may have an Instagram account that you want to tie to your Facebook business account. If you take a look at the settings menu, you should find a section for business assets. Once you click on this page, you should view a few options for assets that you would like to add. Examples include a Facebook page, an Instagram account, and a WhatsApp account.
If you decide that you want to link a Facebook page to your business manager account, you have several options available. You can create a new Facebook page, claim an existing Facebook page, or request to share a specific Facebook page with your business account. You need to select the option that works best for your needs.
If you decide that you want to add an Instagram account, you will be asked to log in to the Instagram account using your business suite. The process will be similar, and you can decide to link multiple Instagram accounts if you would like.
Additionally, through your Facebook business manager account, you can add your Facebook Ad Accounts. You can add an existing ad account, create a new account, or add someone else's Facebook ad account.
There are plenty of other accounts that you might want to add as well. This could include Pixels, WhatsApp, and others. You do not necessarily have to connect them all right now. You can always come back to the page if you want to add more accounts down the road.
Step 4: Grant access to users
One of the biggest advantages of using Facebook business manager is that you can give different people, employees or admin access to different areas of your account. Therefore, you might want to add some other users and give them admin access to different aspects. You can do so if you navigate to the settings page and select the option for “people.”
Then, you should see an option to add people to the account. You will need to enter the email address of the Facebook account they use. Then, give them a specific level of access. You can provide them with employee access, or you can provide them with admin access.
If you decide to provide someone with employee access, you can specify the content they can access. For example, you might want to give them the option to create advertisements, or you might want to give them the option to send messages. You might also want to give them the option to monitor community activity or publish new content on your behalf.
After you decide the level of access you want them to have, whether admin or employee access, you need to send them an email invite. After the invitation is accepted, the individual user should be there under the “people” tab. You can always come back to this page if you want to make more changes down the road.
Step 5: Download the mobile app
Finally, you may want to try out the mobile app as well. As a small or medium business owner, you are probably very busy, and you might not be able to sit by your computer all the time. Now, you can take advantage of a mobile app, which is available for Android and iOS devices. You can access many of the same features on the go, allowing you to stay in contact with your business. It may take some time to get used to the mobile app, but it can help you save time in managing your account.
After you are done with these steps, you should be ready to leverage your Facebook business account. Don't forget to take a look at different tools that can help you create digital ads that can help you move your social media marketing campaign forward.
Do I need a personal Facebook account to use Business Manager?
Yes, you need to have a personal Facebook account to use Facebook business manager. You need to have someone available to act as the administrator of your business account. In order to name someone an administrator, there has to be a personal Facebook account linked to your business account. If you do not have a personal account, you will not be able to act as the administrator of your Facebook business account, which means that you would have to find someone else to act as the overall administrator on your behalf.