Are favicons important?
Yes, favicons are extremely important, even if they're tiny. A favicon is often one of the first logos a visitor will see when accessing a website, specifically while the site is still in the process of loading. If your favicon is colorful or uses a unique image to convey a message, your visitors are much more likely to remember your website and the brand it represents. Without a favicon, your website may be forgettable.
Some of the most notable advantages of using favicons include:
Defining and setting up your brand's identity is essential, especially if you're entering a highly competitive or overly saturated market. Having a brand identity right out of the gate with a polished favicon can help set your website apart from similar websites in the same industry. If brand recognition is a must for your business, don't miss out on the opportunity to implement a favicon of your own.
If a user bookmarks your website, what are the odds that they'll easily locate it again without a favicon? Using a favicon can make your website more recognizable for those wishing to revisit your site again in the future.
Building a successful website and online presence today requires more than delivering quality content and/or products. Providing your visitors with a seamless user experience can also go a long way when it comes to building and developing a new business brand online. A favicon appears professional to most, and may help with solidifying that your brand is credible and reputable for new visitors.
Search engine optimization (SEO)
In some cases, a well-designed favicon can help to boost a website's SEO. If your favicon is eye-catching and visually appealing, it may receive more clicks and attention than other competing links or websites. While it's not always definitive that you'll improve your website's SEO with a well-designed favicon, it's possible with enough visitor engagement.
Reputation and credibility
Making a first impression is important, especially when introducing your business or brand to prospective customers for the first time. Using a favicon is a way to convey a message of professionalism and authenticity, which can help build a positive rapport between you and your visitors. Using professional logos, color schemes, and favicons can also convey a message of authenticity and credibility, allowing you to boost your reputation.