Connected readers, empowered users
Despite the craziness of the past few months, Militza and Ciaran didn’t forget about the subscribers to Little Green Dot’s main email list. For those campaigns, they rely on Mailchimp’s RSS-to-Email features, plus some custom hacks, to send a digest of content from the blog. And the popularity of How to Become a Morning Person has only helped the main list to grow: Since January, its subscriber count has doubled.
The second How to Become a Morning Person session wrapped up in April, and another is planned to launch on June 1. Empowered by the success of the first course, Militza already has a second in the works: Simplify Skin will roll out this summer.
“I’ve been running in-person workshops in Singapore for a couple of years, but this email course has really opened my eyes to the potential!” Militza says. “It’s a bit unreal to be able to connect and to share with so many people all over the world.”
The course’s success prompted Little Green Dot to make some new hires: a community manager and a customer support agent. Militza, too, has become empowered to step into a new role.
“Up until recently, I had left the newsletter sending to Ciaran,” she says. “But after seeing the creativity and design elements that Mailchimp brings out, I’ve been having good fun designing new newsletters and finding ways to share more with readers.”
“My lesson for new users is to start now, wherever you are,” she continues. “Three years ago—even one year ago—I wasn’t ready for such a large list or to design my own newsletter. But by simply starting, and allowing yourself to build up—it gets the momentum going that we need to create the things we love.”