Skip to main content

Hey there! Free trials are available for Standard and Essentials plans. Start for free today.

How to Become an Influencer

Influencers play a significant role in the consumer decision-making process. In fact, a 2021 survey conducted by Inmar Intelligence found that 84% of respondents had made at least one purchase based on influencer recommendations.

While influencer marketing is rising, it's not a new phenomenon. In the past, brands used celebrities and athletes to promote products and services. Today, a social media influencer can be anyone that has a following in a specific niche.

It's clear that influencers have real sway over their followers, but building that kind of following isn't easy. The most successful influencers have earned the trust of their audience, and consumers are willing to listen to influencers because they have confidence in their recommendations.

How do influencers get started? Whether you want to learn how to become an Instagram influencer or want to find success on Twitter, the process will take time and effort. These steps will set you on the right path.

1. Identify your niche

Some influencers have millions of followers, which allows them to reach a wide audience. Other influencers have much smaller followings but can connect with their audience because they focus on a specialized segment of a market or niche.

As an up-and-coming social media influencer, one of the most effective ways to grow your audience is to establish yourself as an authority on a specific topic. Your followers are more likely to listen to your recommendations when they see you as credible.

Since you'll be creating content around your niche, choosing a topic you're passionate about is best. Not only should you be familiar with the subject, but you should have a genuine interest in the topic you're covering. This will make it easier for you to connect with your target audience.

While you can cover a broad topic, like fashion or travel, limiting your area of focus will allow you to connect with a more specific audience. For example, you could choose a niche like sustainable travel or luxury fashion.

Take the time to research niches you'd be interested in covering. Analyze the market and assess the demand for that niche. Make sure there's an audience for your content and that the audience is accessible.

2. Determine which social media platforms to use

Once you've decided on a niche, you can learn more about your target audience and the social media channels they engage with.

Best social media platforms for influencers

While it's worthwhile to look at new social media platforms, it's a good idea to focus your attention on some of the best platforms for influencers, such as:

  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

The social networking channels you choose to focus on will directly impact the content you create. Figuring out how to become an influencer on TikTok is very different from building a community on Instagram. When evaluating different social platforms, pay attention to the types of content other influencers are creating.

3. Create a content strategy

Influencers connect with their audience through content. Whether you're taking photos for Instagram, shooting videos for YouTube, or writing blog posts for LinkedIn, it's important that you create a content plan that you can stick to. These steps are key to building a successful content strategy.

4. Post regularly

Not only will posting regularly help you build an audience, but it can also boost your visibility. Most social media platforms favor content creators that consistently share new content.

How often should you be posting? While the ideal posting frequency varies based on the social media platform you're using, it's generally best to share at least one post per day. Schedule social media posts in advance so that you can publish new content.

5. Optimize your content

The right social media optimization techniques can dramatically boost your views and engagement. Relevant hashtags can help your posts get noticed. Using SEO keywords will allow people to discover your content through search engines.

In addition to optimizing your content, you should optimize your social media profiles. Choose an attention-grabbing profile photo and cover image. Include relevant details and your contact information in your bio.

If you're trying to learn how to become an Instagram influencer, you may also want to switch to using an Instagram business account. A business account makes it easier for you to market yourself as an influencer and create effective advertising strategies.

6. Engage with your audience

The best social media influencers can forge a real connection with their followers. To achieve this, you'll have to do more than share content. You must understand your audience and find ways to interact with them directly.

When you share your thoughts or opinions, ask your followers about their own feelings. Try to make your audience feel like they're a part of the conversation. Make a point of liking or responding directly to comments.

Take advantage of tools that'll help you manage your audience and craft more effective messaging. If you can build a strong relationship with your followers, you'll have more influence over their behavior.

7. Network with other influencers

Don't just look at the other influencers in your niche as competition. Interacting and connecting with similar influencers can help you reach a wider audience and build brand relationships.

Join influencer communities so that you can meet a wider range of influencers. Follow them and interact with their content. Send personalized messages with compliments.

Once you've formed relationships with influencers, you'll be in a position to ask for feedback or advice. If you're looking for the answer to questions like "How do influencers get started?," or want to learn how to become an Amazon influencer, the best person to ask is someone that's found success in that market.

Networking will also allow you to collaborate with other influencers. Whether you create a video together or share each other's content, these relationships are key to your future success.

8. Collaborate with brands

According to Insider Intelligence, brand collaborations are the leading source of revenue for influencers. You'll see significant growth if you can connect and work with brands relevant to your niche.

Let brands know that you're open to collaborating. Place your contact info in your bio so that it's easy for interested brands to connect with you. If there's a particular brand you want to work with, reach out to them directly.

You can also attract the attention of brands in indirect ways. When you post about a brand's products, tag them in your posts. Show them that you can create relevant, engaging content featuring their products.

9. Stay on top of trends

Make research a part of your social media content creation strategy. Keep up with the latest trends in your niche to continue creating content that appeals to your audience.

Subscribe to industry newsletters and follow trendsetters in your niche. Pay attention to popular hashtags and use tools like Google Trends to track trending topics.

Trends are always changing, and if you don't stay on top of them, you'll eventually fall behind. Part of learning how to become an influencer on TikTok or other social media channels is adapting your content strategy to keep up with the latest trends.

Should you become an influencer?

You'll have to do much more than post on Instagram or Twitter to become a successful influencer. While a career as an influencer can be exciting and rewarding, social media marketing also requires a lot of hard work. Before you launch your influencer career, you'll want to consider the pros and cons.

Pros of becoming an influencer on social media accounts

Pros of becoming an influencer

  • Flexibility: As an influencer, you'll be free to set your own schedule and work at a time that's right for you.
  • Do what you love: If you pick a niche you're passionate about, you'll be able to create content about a topic you love.
  • Community building: You can build a thriving community around a shared interest over time. You'll also be able to meet other influencers that share your passion.
  • Ability to be authentic: In many industries, you have to hide who you are. When you're an influencer, authenticity is one of your biggest assets.
  • Free products: Influencers are regularly sent free products from brands. This is a perk that many influencers appreciate.

Cons of becoming an influencer

  • Income can be inconsistent: While many people earn a steady income as an influencer, revenue isn't always consistent. Some influencers make millions, but others barely scrape by.
Micro-influencers with a following between 10,000 to 50,000 can earn $40,000 to $100,000 annually
  1. It takes time to find success: How many followers do you need for influencer success? A micro-influencer with a following between 10,000 to 50,000 can earn anywhere from $40,000 to $100,000 a year, but it can take a long time to build that kind of following.
  2. The competition is intense: There are tens of millions of influencers across the world. If you want to reach your target audience, you'll need to find a way to stand out from the crowd.

Kick off your influencer marketing strategy with Mailchimp

Is it hard to be an influencer? The influencer market is extremely competitive, but with the right content strategy, you'll be able to stand out. Mailchimp can help you with social media management tools.

With the right tools, you can create dynamic content that'll attract your target audience. If you want to succeed as an influencer, ensure you have access to the resources you need. Create ads for your Facebook or Instagram and plan, schedule, and automatically post content with Mailchimp.

Share This Article