How to use intent-based marketing at your business
Intent-based marketing tools can help businesses of all sizes employ these strategies. Combined with a methodical approach and organized data, you can enjoy the benefits of intent-driven marketing without succumbing to the pitfalls.
However, how do you use intent-based marketing in your business? The following steps will help you create a campaign to market your product and grow your audience with highly targeted ads, content, and communications.
- Define customer stages. The first step in the process is to define the different variables that will tell you what stage a user is at in the buying process.
- Target offers and content. After this, you will create marketing content or come up with offers meant to target users in each stage of the buying process.
- Analyze competitors. Your offers and content should bring value to customers. However, you should also see what your competitors are doing and ensure that the promotions and branding stand out from theirs.
- Content optimization. Use the information and research to create optimized content and marketing campaigns for your intent-driven categories. In addition to targeted content and ads, you will want to highlight the novel aspects of your product or service so that those looking for information or comparing products can see how they stand out from the offers of your competitors.
A successful intent marketing campaign requires the right tools and services.
Grow your business with successful intent-based marketing
Through intent based marketing, businesses can gain valuable insights into customer behavior, enabling them to craft more effective messages and ultimately drive more conversions and reduce customer churn. When done correctly, intent marketing can be a great way to build loyalty and create long-term relationships with customers.
Mailchimp provides various intent-driven marketing tools that can help sales and marketing teams of all sizes engage with customers. For example, Mailchimp marketing automation tools allow you to define customers based on activity. You can then create different segments using activity data to help decide a category for each customer. With our tools, you can also personalize communication with names and other elements that make your content stand out.
With these intent-based marketing tools, you can further streamline your campaigns and take full advantage of the high-ROI potential offered by intent marketing strategies.