How to improve your marketing ROI
To increase your content marketing ROI:
- Use PPC advertising
- Be wary of influencer marketing
- Don't forget about email marketing
Use PPC advertising
PPC stands for pay-per-click and describes one of the most ubiquitous ways to purchase or sell advertising online. If you place an ad on Facebook, for example, and someone clicks on it, you pay for the click whether it leads to an immediate purchase or not.
Advertisers often experience high ROIs on well-managed PPC campaigns. On the other hand, poorly executed campaigns can drain your advertising budget without resulting in increased sales or lead generation.
There are numerous tools that can help you track the performance of ads. Let's take a closer look at factors that influence the results you get with digital marketing ROI and influencer marketing ROI. It’s also worth investing in tools that make it easy to monitor live PPC campaigns.
Be wary of influencer marketing
You don't need to pay hundreds of thousands of dollars to a Kardashian to successfully implement influencer marketing. Influencers can cost a lot of money and you'll need to think strategically in order to use it to reach a solid return on investment.
If you can't obtain the right influencer at the right place for your product, you may achieve better results through paid search or content creation. You could also use micro influencers that your target audience admires.
Micro influencers have fewer followers but carry a lot of weight in markets you wish to penetrate or expand. They are also a lot cheaper than sports stars or famous actors.
Don’t forget about email marketing
Email marketing is a cost-effective way to procure and keep customers. You can use emails to send promotions and discounts for products with flagging sales.
By capturing the email of your current and future customers, you can increase the lifetime value of those who buy your products and services.
Emailing can produce a high ROI if you can make your message appealing to your target audience. Otherwise, all your marketing emails could end up in the spam folder while your bottom line remains flat.
It’s not usually all that important to track production time for specific links within your email call to action. However, you can add a tracking URL that provides direct confirmation that the reader has clicked through to your product landing page.
Email marketing can help you boost your ROI
Now you understand measuring marketing ROI for ads, campaigns and programs. By closely comparing the results of different marketing efforts, you can tailor future ads to appeal to your customer base.
Of all the approaches discussed, email marketing is one of the most cost-effective for small businesses. Mailchimp makes email marketing more productive.
In addition, it’s scalable, so you can use the platform to send 100 emails at the beginning of your marketing campaign, or to thousands of customers when your brand begins to thrive.