When I add new products to our Shopify store, there are a few things I have to do. Weigh the items, make sure I write in the correct SKU and price, upload product photography and descriptions, set Shopify to track the new inventory, and, last but not least, set Amplifier — our fulfillment service — to fulfill the item.
We made 3 notebooks with Baron Fig for Freddie and Co.’s third collection. For 2 of the 3 notebooks, I set up fulfillment. Somehow, I forgot about the Blueprint notebook.
On a recent Thursday, we launched the collection and emailed the Freddie and Co. list (5,000+ subscribers).
The very next day, I noticed some of the orders were marked “Unfulfilled,” but I shrugged it off. Unless an order is made late in the day or there are too many for our one warehouse guy (Hi, Austin!) to manage, we ship the next day. I decided I’d check Monday to see if they ship then.