There’s a sweetness in the air at the Stonetree LLC’s offices. That’s because for nearly 35 years, the family-run manufacturer and distributor of professional hair care products been a pivotal innovator for curly hair textures. “It’s as simple as cooking,” says CEO and chief chemist John Searles, who has been formulating products in the lab since he was about 18.
John inherited the business from his father, which has expanded into different brands under its corporate umbrella, including SILK2 and Naturally SILK2, as well Mr. McGee’s premium barbering products. But bringing the company into the digital age wasn’t easy. “The honest truth is that I can’t manage all of the facets of my business alone,” says John. “Delegation plays a huge role.” Here’s how John juggles a multi-brand business.