MAILCHIMP VS. GETRESPONSE
Why brands choose Mailchimp over GetResponse
Compare Mailchimp and GetResponse to find the best email marketing platform with powerful automation and AI-driven insights for your business.
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#1
Mailchimp is the #1 AI-powered email marketing and automations platform
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9x revenue
Generate up to 9x revenue* using marketing automation flows
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27x ROI
Mailchimp e-commerce users on the Standard plan saw up to 27x ROI.
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>99% delivery
delivery rate (average)* for Mailchimp emails
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Convert more customers
Craft emails, use behavioral data to more precisely target audiences, and optimize your strategy.
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See more and scale faster
With all of your data in one place, Mailchimp gives you what you need to make the right call at the right time.
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Optimize and iterate constantly
Use A/B testing and send time optimization to improve your strategy and identify the right times to reach out.
How do GetResponse and Mailchimp compare?
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Mailchimp
✅ Mailchimp is the #1 email marketing and automation platform* and serves many kinds of orgs, not just e-commerce.
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GetResponse
❌ An email marketing & automation platform with tools for email, SMS, landing pages, and webinars.
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✅ Designed to grow with teams, offering a price-to-feature ratio that adapts to the needs of both small and large businesses.
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❌ Plans scale by contact list size with pricing increasing at each tier. Advanced features locked behind higher-tier plans.
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✅ Mailchimp provides 24/7 email and chat support, and 24/7 phone support + onboarding to Premium plans.*
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❌ Email and 24/7 chat support on all plans. Phone support only on Enterprise plan.
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✅ Sophisticated analytics and reporting, including revenue attribution, industry benchmarking, and A/B testing.
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❌ Basic reports and Google Analytics on all plans. Revenue statistics and custom reports unavailable on Starter plan.
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✅ Marketing automation flows with over 100 customizable templates to get started with.
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❌ Starter plan limited to 1 automation workflow. Unlimited workflows require Marketer plan or higher.
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✅ Offers flexible pricing, with plan options to fit different size businesses and needs.
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❌ Starts at $19/month for 1,000 contacts. Pricing increases with list size. Enterprise plan requires custom pricing.
Mailchimp's powerful SMS marketing platform delivers result:
97% higher click-rates for businesses using both email & SMS*
22x more ROI for Mailchimp e-commerce users after launching their first SMS campaigns.*
Drive revenue with powerful segmentation tools
Marketers gain 2x more revenue using AI-powered segments, an advanced feature in Mailchimp’s platform.*
Businesses like yours trust Mailchimp
Do more with Mailchimp’s 300+ app integrations
Mailchimp’s open API makes it easy to consolidate data across platforms—so you can keep using the tools you love.
11M+ users use Mailchimp
But don’t just listen to our large, loyal customer base—Mailchimp is also recognized as an industry leader for businesses of many sizes.
Source: G2.com, Inc
Change should make life easier, not harder
Use the onboarding support and migration tools designed specifically to import your contacts and brand assets.
Switching to Mailchimp is easy
Ready to make the jump? Let us help with personalized onboarding through your first 90 days and award-winning customer support.
FAQs
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When comparing Mailchimp vs. GetResponse, Mailchimp is a comprehensive Marketing CRM that prioritizes a clean, award-winning user experience. GetResponse's feature-heavy interface often presents a steeper learning curve for new users who need to navigate multiple tools and settings.
Mailchimp offers a robust ecosystem of 300+ integrations that connect your entire business stack, providing a more seamless flow of data than GetResponse's more limited integration options.
Choose Mailchimp if you want a platform that is intuitive enough to start today but powerful enough to scale with a global brand.
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Mailchimp provides Marketing Automation Flows with pre-built "recipes" that allow you to set up complex, behavior-based automations in minutes.
While GetResponse offers visual workflows, Mailchimp's automation is powered by proprietary AI that suggests the best next steps based on billions of data points across your specific industry.
Mailchimp focuses on "set-it-and-forget-it" efficiency, allowing you to trigger personalized messages based on purchase history or website engagement automatically. You build the journey once, and the system handles the personalization and timing for each individual customer.
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Mailchimp provides deeper, real-time integration with Shopify, WooCommerce, and Adobe Commerce, offering clear revenue attribution and automated product recommendations. You can see exactly which campaigns drive sales and which products perform best.
Mailchimp's Predictive Segmentation identifies customers likely to purchase again or those at risk of churning.
These advanced capabilities go beyond GetResponse's standard list-splitting tools. Mailchimp acts as a 24/7 digital storefront assistant, automatically optimizing your content to drive higher conversion rates and repeat sales.
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When evaluating GetResponse vs. Mailchimp for AI capabilities, Mailchimp leads the category with tools like the Creative Assistant, which builds brand-aligned designs for you, and Send-Time Optimization, which calculates the exact moment each individual subscriber is most likely to click.
While GetResponse provides basic analytics, Mailchimp offers "Intelligent Recommendations" that give you specific, data-backed advice on how to improve your subject lines and layouts.
Mailchimp acts as a data scientist for your business, turning raw numbers into a clear roadmap for your next big win.
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As a GetResponse alternative, Mailchimp focuses on providing a higher ROI of email marketing through features designed to increase the value of every subscriber. While GetResponse offers various pricing tiers, the real question is how much revenue each platform helps you generate.
Mailchimp users report up to a 25x ROI, driven by the platform's ability to target audiences with hyper-precision and optimize every interaction through A/B testing.
When you factor in the revenue generated by AI-driven insights and the time saved by a superior UI, Mailchimp offers a more profitable path for scaling brands.
*Disclaimers
- #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- 9x more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
- 1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
- >99% Email Delivery Rate: Data reflects email delivery rate from January 1, 2024, to December 31, 2024 and is the aggregate of all Mailchimp users across all plans.
- 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
- 16.5x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to first SMS campaign launch during September 2023 through April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results may vary.
- G2: Based on G2’s Summer 2025 Grid Report for Automation rankings as of August 26, 2025. Feature ratings are representative of reviewers' overall satisfaction with each feature and do not necessarily take into account the breadth of individual product features. G2 does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. See G2 Report.
- Mailchimp pricing: Based on publicly available information.See: https://mailchimp.com/pricing/marketing/