Earlier this year, we excitedly announced support for emojis in subject lines. What can we say, we just love the little buds. But which emojis are people using? How are they being used? And is "emojis" even the plural of "emoji"?
It’s been a few months, and we’ve started to answer those questions. 214,000 campaigns have been sent with emojis in the subject line since we officially added support for them. Multiply that by the number of emojis used and emails sent for each of those campaigns, and it turns out we’ve delivered 1.4 billion emojis to people’s inboxes. Here’s a look at some of the trends we’ve seen. We’ll be using Apple emojis, but there are several variations for different platforms.
The solo all-stars
First, we took a look at the top 15 emojis we’ve seen since February. These ranks are based on the number of subject line appearances made by each emoji. A few are also dingbats or other special characters that have been supported in browsers for a while. The registered trademark emoji took the number one spot, followed by the big-eyed happy emoji, then a smiley with heart eyes. An actual heart and a more standard smiley round out the top 5.