There’s always more to do than can be achieved.
That’s why prioritizing tasks is so important. By determining what actually matters, you can focus on achieving the items that will offer the greatest return on time spent.
As the 34th president of the United States, Dwight D. Eisenhower understood the significance of task management well. An adage famously attributed to him states “Most things which are urgent are not important, and most things which are important are not urgent.”
This quote is the basis for what is now known as the “Eisenhower Matrix”—a method of prioritizing tasks based on what’s urgent and what’s important.
Don’t get bogged down in what’s not important, and learn how to use the Eisenhower Matrix to achieve more by avoiding the urgency trap.
What is the Eisenhower Matrix?
Distractions enter your reality every day in a small business: important emails coming into an inbox; urgent push notifications to a smartphone; other items that may not be important, or even urgent.
The Eisenhower Matrix is a task-prioritization method that defines tasks by their urgency and importance. This framework can then be used as a time management strategy to organize your tasks.
There are 4 quadrants in the Eisenhower Matrix.
Quadrant 1: Urgent and Important (Do) Quadrant 2: Important and Less Urgent (Schedule) Quadrant 3: Urgent and Less Important (Delegate) Quadrant 4: Less Urgent and Less Important (Eliminate)
Let’s dive into each quadrant to see how you can categorize and prioritize tasks.