Understand your customers
People use voice search technology in different ways. If you learn more about your target audience, you'll be able to create a voice search marking strategy that's tailored to their behaviors and preferences.
Take advantage of tools that will help you get insights on your customers. Use analytics to monitor consumer behavior and identify the terms that are bringing people to your site.
Use long-tail keywords
While long-tail keywords tend to get less search traffic, they have a better conversion rate than short-tail keywords. Conversational, long-tail keywords are ideal for voice search SEO.
When you design your landing pages, find effective ways to incorporate the keywords that you're targeting. Focus on search intent and use the keywords in a natural way. Make sure the page includes a clear call to action.
Optimize for different devices
Since people use voice search on different types of devices, it's best to optimize your content for multiple devices. Consider voice-first devices, like smart speakers, and screen-first devices, like smartphones and tablets, when creating your content strategy.
While you should learn about mobile SEO, you should also think about how your content will sound when it's read aloud. Use short sentences and stick with a conversational tone.
Aim for the featured snippet
People usually only receive one result when they conduct a voice search, which means most voice search answers are featured snippets. Study the featured snippet format and create content that's likely to be featured.
Many featured snippets are informational and are phrased in the form of a question. Ask a relevant question and provide an answer to that question within two or three short sentences.
Schema markup is your friend
Schema markup is a type of microdata that helps search engines to understand content. When you make it easier for search engines to read and categorize your content, you're more likely to have top-ranking content for relevant search terms.
You can take advantage of schema markup by visiting the Google Structured Data Markup Helper. Once you're here, you can paste links and add structured data to pages on your site. Schema markup can lead to more featured snippets and can even boost your conversion rate.
Answer relevant FAQs
Since it's common for people to ask questions when they use voice search, FAQs can be a valuable tool for voice search optimization. Get customer feedback and FAQs, then create pages that provide answers to those frequently-asked questions.
When you build your FAQ, you should stick with short, conversational answers that are search engine-friendly. Update your FAQ regularly so that you're able to answer the questions that are most relevant to your customers.
Claim your online business profiles
Claiming your Google Business Profile is an easy and effective way to improve your Google voice search results. When you claim this page and other online business profiles, you'll be able to add relevant information and control what search engines display.
You can create a profile or claim an existing profile through the Google Business Profile Manager. Once you have control over your profile, add important information, like your phone number and business hours. The information you add to your profile may show up in voice search results.
Check your website speed
Whether you're focused on voice search marketing or basic SEO, the speed of your site will have a noticeable impact on where your site ranks. Since voice search requires you to appear at the top of search engine rankings, you'll want your page load times to be as fast as possible.
To improve your performance on mobile, make sure you enable image compression and browser caching. Monitor your search console so that you can quickly respond to mobile errors. While many web hosts provide free DNS hosting, a premium DNS service could improve server response time.