Skip to main content

MARKETING STRATEGIES

The Revenue Blueprint

Discover tactics and technologies to become a force for growth.

By requesting this content, you agree to permit Intuit Group to use the information provided to contact you about its products and services. Your information will be processed as described in our Global Privacy Statement.

Inside the Revenue Blueprint

We surveyed 2,000+ mid-market marketers to find out what sets top performers apart.

By analyzing their methods, we uncovered the strategies, tools, and tactics that truly drive revenue.

The resulting report is a data-backed blueprint designed to accelerate revenue growth. Inside, you'll discover 4 key Revenue Pillars that seperate industry leaders from the rest.

The 4 Revenue Pillars

1. Email’s enduring relevance

Email’s direct, opt-in, and full of valuable data you own.

Top-performing marketers report using more advanced applications of email, like:

  • Targeted emails
  • Automated journeys
  • Transactional emails that respond to customer journey triggers
61% of *Revenue Leaders say email has significant impact on organizational growth
89% of Revenue Leaders use automation to manage email (inclusive of email marketing, transactional emails, automated customer journey emails)

2. Automation and the customer journey

Automating communication across different touchpoints makes sure you send personalized, relevant messages to your audience at the right time—without lifting a finger.

Strategies can include different types of messages for key moments, like:

  • Back in stock alerts
  • Post-purchase instructional emails
  • Behavior-based triggers

3. Data-powered personalization

Use your owned data sources (like zero-party and first-party) to personalize content for your customers.

For a holistic view of your customers, use platforms to organize data and tools and sync your data sources.

49% of Revenue Leaders use third-party integrations, connections between their digital tools for live data sharing or added functionality
85% of Revenue Leaders use Analytical AI 86% of Revenue Leaders use Generative AI

4. Investing in AI to drive business outcomes

Use a combination of Generative and Analytical AI to craft personalized, automated, and effective campaigns.

AI can simplify your email marketing and handle data entry, so you can focus on strategy and future-forward planning.

Download the report

Download now

*Revenue Leaders refer to a subgroup of respondents from the Ipsos study defined by a significant annual revenue growth (16&+) in high-revenue organizations.

All statistics and quotes are from an online survey conducted by Ipsos on behalf of Intuit Mailchimp from April 5 to May 20, 2024. The survey included 2,005 respondents, aged 18 to 65+, who are full-time or self-employed marketing professionals in mid-market companies (11-500 employees) across various industries. These professionals serve individual consumers and currently use email marketing online/software tools.

The survey covered 3 global regions: North America (United States and Canada): n=1000; Europe (United Kingdom, Norway, Sweden, Denmark, Netherlands, and Belgium): n=705; Oceania (Australia and New Zealand): n=300.