Types of trust badges
There are many types of trust badges and third-party endorsements that can be used to increase trust on your website. From security badges to payment trust badges and everything in between, instill confidence in your customers by including different types of trust badges.
Security trust badges indicate that your website has implemented various security measures to increase customer protection. Security badges reflect the measures taken to protect users' information and overall website security.
Common types of security badges include SSL certificates and PCI DSS compliance. SSL certificates utilize standard security technology to establish encryption links between a user's browser and web server, ensuring that data remains secure and private.
PCI DSS (Payment card industry data security standard) is a set of security standards meant to protect credit and debit card transactions. Compliance with PCI DSS indicates that various requirements for protecting data have been met, including network security, data encryption, access control, and more.
Business verification badges
Business verification badges vary depending on the industry and issuing organizations. Verified business badges promote a business's legitimacy and can enhance your website's reputation. They confirm your business registration, contact information, and other important details.
Another common business badge is the Better Business Bureau (BBB) accreditation. The BBB is a trusted organization providing ratings based on businesses' ethical standards and customer service. The Chamber of Commerce also offers verified badges based on credibility or community action. Some industries also offer specific certifications such as eco-friendly badges or level-of-quality badges.
Payment method badges
Payment method badges are icons showing different credit or debit cards accepted in the online store or e-commerce website. Accepted payment badges are an effective way to showcase the form of payment customers can use at a glance. This provides a level of transparency and convenience to your consumers. Displaying familiar payment method logos can also instill a higher level of trust.
Here are a few examples of secure payment badges:
- Credit card badges: Visa, Mastercard, American Express, and Discover
- Debit card badges: Maestro or Visa Debit
- Paypal badges
- Apple Pay or Google Pay badges
- Third-party payment processor badges: Stripe or Square
- Bank transfer or direct debit badges
- Cryptocurrency badges: Bitcoin or Ethereum
Customer review badges
Customer reviews are vital for a company's success. Incorporating customer review trust badges on your own website showcases how your products, services, and overall business performs among customers. There are several types of customer review trust badges.
- Star ratings: Average star rating (typically out of 5)
- Percentage ratings: Percentage of positive reviews or customer satisfaction
- Review count: The total number of reviews received
- Testimonials: Short quotes or excerpts from positive customer reviews
- Trusted review platforms: Scores and reviews from popular platforms such as Trustpilot, Google Reviews, TripAdvisor, or Yelp
Every industry will have its own trust badges that influence consumer purchasing decisions. For example, the ISO (International Organization for Standardization) trust badge indicates compliance with specific standards related to quality management. ISO standards ensure consistency, quality, and safety in products.
The USDA organic trust badge is issued by the United States Department of Agriculture and certifies that products are produced using organic farming practices. This lets customers know that produce is genuinely organic and aligns with environmentally-friendly and healthy standards.