Every business wants its website visitors to do something for them. Whether that is to make a purchase, fill out a form, or sign up for their newsletter, there is always some sort of desired action that you're asking your visitors to take. Encouraging your visitors to complete this desired action is crucial because it increases conversions.
When you increase conversions, you can better understand your customers, lower your cost per acquisition, and increase customer loyalty. This act of increasing conversions is called conversion rate optimization (CRO), and it should be a goal for every business.
But what is conversion rate optimization in digital marketing, and why is it important? We'll be answering that and more in the article below. In this article, we'll go over what conversion rate optimization is, how to calculate conversion rate, CRO strategies you should use, and more. The more conversions you have, the more sales you'll make, so make it a goal to increase your conversion rate to grow your business.