8 Black Friday Marketing Tips
It's not too late to prepare for the busiest shopping day of the year. And Mailchimp makes it simple.
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How to Create an Engaging SMS Fundraising Campaign
SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.
How to Write an eBook
Writing an eBook can be a great way to bolster any content marketing strategy. Check out this guide to learn how to write an eBook.
Permission-Based Marketing: How to Do It Right
Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.
Choose the Right Marketing Research Methods
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SMS vs. Email Marketing: Which Is Right for Your Campaign?
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Key Marketing Metrics Every Business Should Measure
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YouTube and Video Marketing Tips for Small Businesses
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What Is Influencer Marketing?
Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.