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Opt-In List Best Practices for Marketers

Learn the best practices for building and maintaining a high-performing opt-in list that boosts engagement and drives conversions.

How to Grow and Optimize Your SMS Subscriber List

Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.

Mastering SUMIF in Google Sheets

Unlock the full potential of Google Sheets with our comprehensive guide to mastering SUMIF. Learn how to efficiently analyze and summarize data with this function.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

High Touch vs. Low Touch Engagement Models in Business

Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.

Black Friday Email Campaigns: Strategies for Sales Success

Boost sales success on Black Friday with expert email campaigns. Uncover top strategies to drive conversions and win big this shopping season.

Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales

Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.

Black Friday Starts a Week Early for Marketers, Data Says

Consumers are shopping earlier, and data shows that marketers have responded in kind. What does this mean for this year’s holiday season?

Black Techcellence in Action

4 of our employees share their stories and experiences

Email Sign Offs for Every Industry and Situation

Review our list of email sign offs for varying industries and situations to find a sign off that’s professional and appropriate.