First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
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8 Black Friday Marketing Tips
It's not too late to prepare for the busiest shopping day of the year. And Mailchimp makes it simple.
How to Grow Your Brand [Download the Report]
Learn from top experts in marketing to drive more awareness, demand, and revenue this holiday shopping season.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
Value Exchange: The Give and Take in Customer Data Collection
With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.
Data Flow Diagram: How to Visualize Process Improvement
Map your way to better business processes. Learn how a data flow diagram helps simplify complex operations.
What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
Black Friday Email Campaigns: Strategies for Sales Success
Boost sales success on Black Friday with expert email campaigns. Uncover top strategies to drive conversions and win big this shopping season.
Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales
Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.
Black Friday Starts a Week Early for Marketers, Data Says
Consumers are shopping earlier, and data shows that marketers have responded in kind. What does this mean for this year’s holiday season?
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.