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First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

What is Second-Party Data in Business?

Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.

Maximize Business Potential with First-Party Data

Harness the power of first-party data to unlock your untapped business potential. Gain actionable insights and maximize your growth opportunities.

How Freeman Keeps it Fresh With Third-Party Brands

How Freeman keeps it fresh with third-party brands.

Serverless Architecture: Revolutionizing Business Operations for the Digital Age

Serverless architecture allows you to outsource server management. With a third-party provider, you can enjoy increased efficiency while reducing costs.

Mailchimp is on Giphy!

Earlier this year, we made our first official GIF policy for social media: no more third-party GIFs.

Mailchimp Shares 2020 Transparency Report

We’ve published our third annual transparency report, sharing context and data about third-party requests for information, as well as how we enforced our Standard Terms of Use in 2020.

Night School at Mailchimp

This is the story of how we jumped at the chance to turn an after-hours art party into an experimental—and very successful—employee engagement series.

How to Start An Online Store Without Inventory

You don’t always need to have products on-hand to start a business. Learn how to start an online store without inventory in this guide.