Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
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Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Avoiding Marketing Myopia: How to Keep Your Business Relevant
Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.
10 Marketing Automation Challenges and How to Solve Them
Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.
23 Easy Ways to Make Money From Home
Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.
Make Marketing Easier with Mailchimp Marketplace
Learn how Mailchimp apps let you do more with your marketing
Mailchimp's Most Popular Subject Line Emojis
Over 200,000 campaigns have been sent with emojis in the subject line since we officially added support for them.
The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
Lead Routing: The Missing Piece in Your Sales Strategy
Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.
Invest in People to Sell Products
How Creature Comforts Brewing Co. turns their internal staff communications into external success with customers.
Optimize Your Messaging for New Sales Channels
R. Wood Studio is growing and messaging accordingly with an assist from our optimization tools.
Building Better Customer Connections
How Jittery Joe’s Coffee is using CRM tools to understand and communicate with their audience while keeping their eyes on expansion.