Customer Research: The Key to Meeting Customer Needs
Learn how to conduct market research that provides insights into your customers' behaviors, preferences, and pain points.
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A Better Way to Onboard Customers: Tips for Business Owners
Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.
Maximize Customer Retention with Onboarding Metrics
Learn how to improve retention with customer onboarding metrics and find out the most important KPIs for onboarding success.
The Ultimate Guide to Customer Happiness for Business Owners
Read this guide to customer happiness and discover why happy customers are crucial to the success of your business.
Successful Customer Experience Research Strategies
Customer experience research is vital for understanding clients and their needs. Use this guide to get started and optimize customer interactions.
What Is Customer Churn?
Customer churn can impact your company’s success. Learn more about customer churn and how to reduce it in this guide.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
How a Client Onboarding Checklist Can Drive Results
Improve your onboarding process with a new client onboarding checklist. This way, you can make a great first impression and retain more customers.
Cleaning Email Lists 101: Refreshing Address Lists
Learn how to scrub your email list. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates.
Churn Prevention Strategies to Maximize Client Retention
Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.
Cancellation Email Strategies: Turning Goodbyes Into Brand Wins
Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.