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Who picked this color? Why color theory matters for web design

If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.

How Collaborative Leadership Empowers Your Team

Learn how collaborative leadership helps foster innovation, why it's so important right now, and the characteristics of a successful collaborative leader.

How to Create a Professional Email Address

A good email address can make or break your business. Learn how to create a professional email that reflects your brand–the right way.

How to Improve Brand Visibility and Grow Your Digital Presence

Transform your digital strategy with insights on improving brand visibility, ensuring your message reaches the right audience.

Key Brand Survey Questions for Valuable Customer Feedback

Want real feedback? Ask the right brand survey questions to uncover what your customers really think and elevate your brand strategy.

Choosing Between Brand Expansion and Extension

Brand expansion vs extension—understand the benefits and drawbacks of each to make the right choice for your brand. Explore our detailed comparison.

Boost Holiday Sales With Our 5-Point Marketing Checklist

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?

Best Color Palette Generator Tools Online

A color palette generator will help you pick the right colors for your brand, but there are a lot of online options to choose from. Here are 5 of the best.

10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

How to Ask for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.