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Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

The Best Email Opening Lines That Drive Clicks and Results

From professional greetings to creative hooks, explore our comprehensive guide on email opening lines. Find the right words to connect with your audience and see results.

10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Don’t Get Sunk by Anchoring Bias

Learn when anchoring bias drives decision-making, the steps to take to avoid this pitfall, and how to use it to achieve better sales and negotiation outcomes.

Email Accessibility Tips to Help You Reach More People

Explore email accessibility best practices, from readable layouts to inclusive design tips that improve engagement for all audiences.

Save More Sales With Automated Abandoned Cart Recovery

Too many shoppers leaving before checkout? Use Mailchimp to automate abandoned cart recovery emails and SMS sequences. Here’s how to get started.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

How Vacation Races Uses Email Marketing to Give Its Audience Unique Running Adventures

Mailchimp’s marketing tools help the company organize their contacts and send runners to their dream destinations.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

How a Branding Agency Couples Design and Strategy for Big Results

By focusing on both disciplines, Rhyme & Reason Design redefines being well-branded.

Revisiting Deliverability

Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.

Bridging the Web and Email: The Case for Subtle Interactivity

The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.