A Guide to Email Marketing for Hotels
Learn how to leverage email marketing for hotels to boost customer engagement and guest loyalty.
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Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails
Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.
Dedicated IP: The Key to Maximizing Email Deliverability
Ensure the deliverability of your emails with a dedicated IP address. Learn more about what dedicated IPs for email marketing are and how to use one.
A Better Way to Onboard Customers: Tips for Business Owners
Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
Show Your Love With Customer Appreciation Messages
Discover the power of well-crafted customer appreciation messages. Learn how to write notes that build lasting relationships and grow your business.
Safeguard Your Content: How Copyright Notices Identify Protected Work
A copyright notice protects your published work from infringement. Learn the benefits of using copyright notices, how to write them, and where to put them.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
Forget Solo Missions: Co-Marketing for the Win
Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.
Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns
Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.
The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.