Marketing Resources
Find detailed advice on how to start, grow, and market your business, along with inspiring stories from real entrepreneurs.
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Embracing Email Design
Austin Woodall started his own small email design revolution by prioritizing the brand experience.
Buying In: Build Better Sales with Email
Heral Patel shares tips and tricks on what works for his agency's clients, what doesn’t, and why the most important factor in selling online may be trust.
E-commerce Stores > Promo Rules | Mailchimp Marketing API Reference
Promo Rules help you create promo codes for your campaigns. Promo Rules define generic information about promo codes like expiration time, start time, amount of discount being offered etc. For a given promo rule you can define if it's a percentage discount or a fixed amount and if it applies for the order as a whole or if it's per item or free shipping. You can then create promo codes for this price rule. Promo codes contain the actual code that is applied at checkout along with some other information. Price Rules have one to many relationship with promo codes.
E-commerce Stores > Promo Codes | Mailchimp Marketing API Reference
Promo codes can be created for a given price rule. All the promo codes under a price rule share the generic information defined for that rule like the amount, type, expiration date etc. Promo code defines the more specific information about a promo code like the actual code, redemption_url, usage_count, etc that's unique to a code. Promo Code must be defined under a promo rule.
E-commerce Stores > Product Variants | Mailchimp Marketing API Reference
A Product Variant represents a specific item for purchase, and is contained within a parent Product. At least one Product Variant is required for each Product.
E-commerce Stores > Product Images | Mailchimp Marketing API Reference
A Product Image represents a specific product image.
E-commerce Stores > Order Lines | Mailchimp Marketing API Reference
Each Order contains one or more Order Lines, which represent a specific Product Variant that a Customer purchases.
E-commerce Stores > Cart Lines | Mailchimp Marketing API Reference
Each Cart contains one or more Cart Lines, which represent a specific Product Variant that a Customer has added to their shopping cart.
Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
How To Drive Repeat E-Commerce Sales and Build Customer Loyalty
Ways to keep shoppers coming back and increase your customers’ lifetime value.
Shopify Integration for Mailchimp
Unify Shopify store data with Intuit Mailchimp to build personalized campaigns that can help drive sales.