The first thing a customer interacts with is your brand or business name, and as the familiar saying goes, “You never get a second chance to make a first impression.”
A business with a physical location can draw on its signage, logo, decor, and ambiance to entice potential customers. However, if your startup is an e-commerce store, you can’t show off your unique look and atmosphere to people wandering by. All they have to go on is your brand name or your domain name.
If you’ve been tossing around business name ideas in your head, trying to come up with the perfect one, you might feel overwhelmed with all the possibilities.
Why is your business name such a big deal?
- It’s what customers see first. It shapes what your customers think and feel before they even click. It’s your one shot at their first impression.
- It defines your business. Think of the name as your brand proposition. Missing that target may mislead or even discourage consumers, and you might even bypass your target audience completely.
- It ranks you among your competitors. Your potential customers will automatically compare your name to those of other related businesses. You’ll compare favorably with a better name.
Are there guidelines to follow to make success more likely? Is there a critical relationship between the store name and domain name? What are some examples that demonstrate the advantage of the right name? And where can you find inspiration for your online store name?