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Best Color Palette Generator Tools Online

A color palette generator will help you pick the right colors for your brand, but there are a lot of online options to choose from. Here are 5 of the best.

10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

How to Ask for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.

Top Ad Placement Tactics to Maximize Your Reach

Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Fewer Clicks, More Dance: The Power of Interactive Email

Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.

Measure Twice, Cut Once: Email Segmentation and Automation

Getting the right messages in front of the right people is key for any strong campaign. But this tool is the key to making it happen consistently.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.