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What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

What Is a Cap Table—And How Can It Help You Attract Investors?

What is a cap table? Learn about this essential tool that tells your startup’s financial story and discover how it can open doors to funding opportunities.

Blogging 101: What Is a Blog and Why You Need One

What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.

A Beginner’s Guide to Website Wireframe Design

Building a website from scratch can be an intimidating venture, especially if you have little or no experience. Learn the ins and outs of website wireframe design before jumping in the deep end.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.

How to Optimize Website For Search Engines

How to improve your website’s SEO, boost your search ranking, and increase audience engagement.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

What is Website Maintenance and Why is it Necessary?

Having a website is not a set it and forget it endeavor. Learn the ins and outs of website maintenance and ensure your brand’s success.