The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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Do You Want The Best Blog Design? Follow These Tips
A blog should be at the heart of every company’s website. Learn how to design the best blog to build your customers’ trust.
7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
How QuyCup Welcomed New E-Commerce Customers
With expert help, a well-defined strategy, and timely communication, this sustainable drinkware brand got their online sales off the ground.
When Email and Print Work Together
“Email inboxes are full, mailboxes are empty.” Here’s how Hamburg-based agency Finc3 helped a client launch an email-and-print campaign.
Unstuck in Time: A Case Study
How Mike Gottfried of Eastmont Group helped MyPorter, a self-storage company in Atlanta, stand out from the crowd.
Fewer Clicks, More Dance: The Power of Interactive Email
Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.
The Evolution of Email Design
Matthew Smith, founder of Really Good Emails, discusses the current challenges of email design—and the challenges coming in the future.