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Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

How To Get More Brand Traffic on Your Website

Search, social, email, and more ideas for driving visitors to your website.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

3 Top Tips for Email Content and Design

Learn how to convey your message and get clicks.

How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp

The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.

Marketing Shelfie—Giving Edition

Our list of top marketing reads with a special focus on generosity and professional giving.

How To Build Client Relationships

5 keys to growing a loyal client base

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

Energy Management vs. Time Management: Why Energy Should Come First

Coping with workplace stress? Learn how to manage your work around your energy levels, not your time, using these energy management tips for agencies and freelancers.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.