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First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

How Testimonial Advertising Builds Customer Confidence

Testimonial advertising is one of the best ways to build trust with customers. Explore best practices for creating ads that resonate with your audience.

Survey Design Explained: 5 Steps to Capturing Quality Feedback

Learn proven strategies and best practices for crafting surveys that ask the right questions, engage respondents, and gather actionable insights.

How to Integrate Strategic and Tactical Planning

Explore the best practices for combining strategic and tactical planning. Enhance your approach to achieve both immediate and long-term success.

Startup Equity: The Founder’s Playbook

Unsure how to best manage your startup equity? Discover the best practices in equity distribution and how they can impact your startup’s future and growth.

Sports Marketing Strategies for Success

Building a more successful sports marketing campaign starts with understanding the challenges and best strategies for engaging today’s fans.

Social Media Tips for SMBs

Tips from an expert on the best time to post on social media, how to grow your audience and more.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

How to Build Effective SMS Surveys for Valuable Feedback

Learn how to build an effective SMS survey with our in-depth guide. Engage your audience and receive valuable feedback with these best practices.

Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

SMS for SaaS: The Fast Lane to Product Engagement

Your product deserves engaged users. SMS for SaaS helps you get there faster. The best part? You can start seeing results from your first campaign. Here’s how.