Best practices for text message surveys
Creating a text survey is as easy as building an email marketing campaign. However, it's important to remember that your goal is to get responses from your customers. Here are a few best practices to help you encourage customers to reply to your SMS surveys:
Ensure your goal is clear
Before you send SMS surveys, you should have a clear goal. These surveys aim to collect valuable customer feedback, but what do you want this information for?
Do you want to understand how your customers feel about your business or its products and services, or are you interested in learning something more specific? For example, you can ask clients who have recently purchased a product about the product instead of requesting feedback about your business.
Having a clear goal can help you accurately measure the results of your SMS survey campaign and allow you to make better business decisions in the future.
Keep the content simple
Your customers don't want to read or respond to long text messages. Therefore, keep your text survey concise. In most cases, the best way to get as many responses as possible is to ask for a one-word reply.
For example, a question like "How was your experience? (1-10)" allows customers to respond with a fast, single-number answer to your question without putting too much work into it.
Know your audience
Having a basic understanding of your audience ensures you can tailor your messaging to fit their needs. This can also be valuable for personalizing campaigns with names and other details that can boost customer loyalty.
Send the text survey at the right time
Knowing when to contact your customers is crucial because reaching them at the right time can encourage them to respond.
For example, you wouldn't send an email when they're likely asleep, so you shouldn't send a text at that time either. Instead, consider your target audience. If you have an audience segment of working professionals, you can expect few responses during their regular working hours.
Send SMS surveys today to collect feedback and data
Sending SMS surveys can help you collect valuable feedback that can transform your business. For example, surveys can tell you how much your customers enjoy your products, how often they use them, and if they're satisfied, giving you insight into the people that fuel your business.
Ready to send your first text survey? Send surveys with Mailchimp today.