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How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

Switch to Mailchimp - Get Powerful Marketing Tools

Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.

Fuel your marketing with feedback

Turn customer insights into successful marketing strategies.

Solution page: SMS marketing

Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.

Marketing Tools for Restaurants

See how Mailchimp's marketing tools for restaurants help you stay connected with diners and bring them back again and again.

Marketing Tools for Non-profits

See how Mailchimp's marketing tools for non-profits can help build lasting donor relationships.

Marketing Tools for Hotels

See how Mailchimp's marketing tools for hotels can craft automated, personalized campaigns that drive bookings.

Is your business ready to win peak season?

The best time to perfect your marketing strategy before the holidays is right now. Mailchimp’s unified platform brings email & SMS together. You can see the results yourself.

Audience Segmentation Tools for Advanced Marketing Campaigns

See how Mailchimp’s audience management tools can help you create audience and customer segments for better marketing campaigns.

Make your email content more engaging with content optimizer

Content Optimizer analyzes your campaign content and makes personalized suggestions for how to improve future emails.

Grow your list with custom signup forms

Turn website visitors into subscribers with customizable pop-up, embedded, and hosted signup forms.

Articles

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.